1. Bespoke Floral Arrangements, Always First

Enjoy priority access to our signature floral designs — handcrafted, seasonal, and never mass-produced. Members receive early previews and guaranteed availability even during peak periods.

2. Memory Concierge Service

We remember so you don’t have to. Let us track your special dates — anniversaries, birthdays, milestones — and we’ll curate and deliver heartfelt floral gestures right on time.

3. Artistic Gifting Experiences

Beyond flowers, members can access exclusive collaborations including plaster art, candles, paper crafts, and seasonal handmade gifting pieces.

4. Members-Only Benefits

• Preferential pricing on floral arrangements and workshops

• First dibs on new product launches

• Priority booking for events and styling projects

• Occasional surprise gifts and invitations to private previews

5. Tailored Consultations

Need something extraordinary? Members can request one-on-one consultations for weddings, corporate activations, or personal floral needs.

6. Flexible Subscriptions

Enjoy flexible delivery plans with seasonal styling, pause or customize anytime — your blooms, your rhythm.

Absolutely. While our designs are curated with seasonal intention, members can request preferred delivery dates, floral tones, or recipient details in advance. Our concierge will personally guide each request to ensure it reflects your intention and our aesthetic.

SOUL is not a subscription—it’s a floral ritual. Every touchpoint is intentional: from master florist compositions to handwritten notes, recorded milestones, and immersive member experiences. We don't just deliver flowers. We deliver presence, poetry, and moments that linger.